Market Research Consultants
Over 60 Years of Quality Research
Spencer Research is a national, full-service, market research company, providing research design and consultation, in-depth product research and statistical analysis for brand leaders nationwide.
Concept sensory projects, multi-market pre-recruited taste panels and home use tests, and qualitative research are our primary focuses. Our services include, but are not limited to:
• Food Product Taste Panels
• Product Discrimination Testing
• Home Use Tests
• Competitive Product Comparisons
• Focus Group Discussions
• In-Depth Interviews
• Customer Satisfaction Research
• Data Analysis & Statistical Consultation
Services
Spencer Research provides market research consulting services for major companies nationwide. These services include all aspects of study execution from project planning stages through questionnaire design, data collection, statistical analysis and delivery of final, presentation-ready reports.
Facilities
Spencer Research maintains fully equipped test kitchens along with other quantitative and qualitative research facilities in our home base of Columbus, Ohio as well as in our partnership locations nationwide. Within central Ohio, we have numerous stations for telephone interviewing and respondent scheduling operations.
Clients / Industries
Our clients know that quality market research is key for the success of established brands, new product offerings, or changes to products. Our research and analysis has helped our client base stay current with consumer demands.
Spencer Research has maintained continuing research relationships with some of the leading manufacturing and consumer goods companies in the country. We consult in all stages of the process from the initial design stages to data analysis and report production for many of our clients.
Partnership Markets
Spencer Research has been successful in establishing formal partnerships in markets nationwide. These associations allow us to offer consistency in research execution as well as preferred pricing for our clients in multi-market research projects. We are, of course, able to work in other (non-partnership) cities all over the country.
Data Analysis / Statistical Consulting Services
Following the execution of your research plan, a wide variety of statistical services will be available to you. Spencer Research will answer your questions and help guide you through your data every step of the way.